The February issue of checkout explores retail activation for Chinese New Year and Health & Wellness. Walmart, Sobeys and Longo’s faceoff to win the Superbowl spend and Healthy Snacks take a bite out of the between meals market.

Kevin Hisko from Philter Communications discusses the recent event held by the LBMA. He explains the value of data and location on making educated and strategic decisions when marketing in a digital world.

Highlights of how Retailers are driving shopper engagement and conversion in today’s marketplace

THIS WEEK CHECK OUT:
• Walgreens Balance Rewards Program

What does the mobile market look like today? What are the differences between Mobile web and Mobile apps? In our latest Mars-Philter Learn installment, we explore how different applications can help you achieve your goals within your marketing plan.

The advent of social media, social responsibility, personal interests in causes beyond oneself — and just, generally, care for others — has suddenly and dramatically catapulted the whole subject of loyalty to a new and significantly...