Trends & Insights
Each month we will focus on a trend and look at how it effects our clients, our way of thinking and the industry at large. April’s trends & insights posts are on the theme of Transparency. From online reviews to total corporate transparency we will look at the ways that brands have to open up in order to connect with customers and clients.
In John Nosta’s Thinkology blog post, “The Fundamental Marketing Dilemma: Language is a Lie,” he discusses books like Malcom Gladwell’s Blink and Tor Norretranders’s The User Illusion, which explore the ideas of how we perceive things. These authors assert that our first impressions are processed not by conscious thought and language, but by much faster processes that are rooted in our reptilian and [...]
Every day, more and more things are connecting to the Internet meaning that our everyday experiences move from the physical space to a digitally-charged experience. We started our exploration of the Internet of things with a Twitter-Powered Gumball Machine – a project that began as a way to learn about a new technology called Arduino. [...]
After spending an afternoon at Retail Council of Canada luncheon: Reaching Today’s Value Driven Consumer, it became clear: the retail world has changed, forever. Statistics and information about the ever evolving technology of purchasing continually fill up the newsstands and our inboxes. We cannot turn a corner without hearing more information about the importance of [...]
Incredulous though it may seem, not everyone likes beer, which is perhaps best illustrated by the popularity of Coors Light (zing!) However, no one can deny the allure of a cold bottle of beer, dripping with condensation on a hot day, the hiss of escaping carbonation when you open a bottle, or the cold, refreshing [...]
Once in the store, men take the same attitude they do when lost on a road trip. Refusing to stop and ask for directions, men want to accomplish their shopping with total independence.
Mars | Philter recently attended a fascinating panel discussion, presented by the American Marketing Association (AMA), entitled Loyalty Marketing–The Battle for Consumer Attention and Advocacy.
Canadian men would rather go to the office on a Saturday than fix the deck.
The Canadian man strongly believes that “Canadian beer is the best beer in the world”.
Fifty percent of Canadian men proudly admit that they are “very attached to their automobiles.”
What are the malls doing so right that they can survive a retail apocalypse like The Great Recession of 2006?