Mars | Philter Blog
This is our blog. It’s a place where the members of Mars | Philter post a monthly feature on a Trend or Insight that we see having a big impact on our clients or on the retail / consumer packaged goods industry as a whole. After years of working with clients to build strategies for their brands, advertising, social media and in-store marketing and communications we’ve got a lot of knowledge and this seems like the perfect place to share. So join our conversation and share our experiences in the Mars | Philter world.
In 1975 Bill Samuels, Sr., decided that Bill Samuels, Jr., was to become president. His only advice – “Don’t screw up the whisky.” It seems this counsel nearly failed to reach his grandson, and current Marker’s Mark COO, Rob Samuels. Maker’s Mark recently announced that they were altering the recipe of their popular bourbon, reducing [...]
In John Nosta’s Thinkology blog post, “The Fundamental Marketing Dilemma: Language is a Lie,” he discusses books like Malcom Gladwell’s Blink and Tor Norretranders’s The User Illusion, which explore the ideas of how we perceive things. These authors assert that our first impressions are processed not by conscious thought and language, but by much faster processes that are rooted in our reptilian and [...]
Every day, more and more things are connecting to the Internet meaning that our everyday experiences move from the physical space to a digitally-charged experience. We started our exploration of the Internet of things with a Twitter-Powered Gumball Machine – a project that began as a way to learn about a new technology called Arduino. [...]
Philter Communications and Mars-Philter are proud to support Movember, if not with facial hair, then at least with our financial donations. To support the real ‘stash in the group, click here. Or read more about Movember, as both a name and an event, from the point of view of our branding and naming partner, Andris [...]
After spending an afternoon at Retail Council of Canada luncheon: Reaching Today’s Value Driven Consumer, it became clear: the retail world has changed, forever. Statistics and information about the ever evolving technology of purchasing continually fill up the newsstands and our inboxes. We cannot turn a corner without hearing more information about the importance of [...]
Incredulous though it may seem, not everyone likes beer, which is perhaps best illustrated by the popularity of Coors Light (zing!) However, no one can deny the allure of a cold bottle of beer, dripping with condensation on a hot day, the hiss of escaping carbonation when you open a bottle, or the cold, refreshing [...]
“We’ve been talking about the smartphone being a loyalty and couponing communication device for probably 10 years. It’s now ready to be a reality.”
Once in the store, men take the same attitude they do when lost on a road trip. Refusing to stop and ask for directions, men want to accomplish their shopping with total independence.
This week on my ‘things to achieve’ list, I included watching Never Say Never, a documentary film exploring hair flipping heartthrob Justin Bieber. It wasn’t a social experiment to see how many people would gather around the boardroom table to watch The Biebs, as much as it was a study in social marketing of people. [...]
Mars | Philter recently attended a fascinating panel discussion, presented by the American Marketing Association (AMA), entitled Loyalty Marketing–The Battle for Consumer Attention and Advocacy.