“We’ve been talking about the smartphone being a loyalty and couponing communication device for probably 10 years. It’s now ready to be a reality.”
Once in the store, men take the same attitude they do when lost on a road trip. Refusing to stop and ask for directions, men want to accomplish their shopping with total independence.
This week on my ‘things to achieve’ list, I included watching Never Say Never, a documentary film exploring hair flipping heartthrob Justin Bieber. It wasn’t a social experiment to see how many people would gather around the boardroom table to watch The Biebs, as much as it was a study in social marketing of people. [...]
Mars | Philter recently attended a fascinating panel discussion, presented by the American Marketing Association (AMA), entitled Loyalty Marketing–The Battle for Consumer Attention and Advocacy.
A report from Deloitte has confirmed what many app developers already knew: most mobile apps by brands are a big flop. Rebecca Flavin, CEO of EffectiveUI says “Mobile applications are the sure fire way to extend a brand. It’s time for organizations to understand how to fully leverage the mobile channel and optimize a user-centered [...]
Canadian men would rather go to the office on a Saturday than fix the deck.
The Canadian man strongly believes that “Canadian beer is the best beer in the world”.
Fifty percent of Canadian men proudly admit that they are “very attached to their automobiles.”
What are the malls doing so right that they can survive a retail apocalypse like The Great Recession of 2006?
Layaway, a timed program that allows shoppers to pay in installments until the full amount is met, can be a competitive advantage in times of economic unrest (and when credit cards are maxed-out). Created in the 1930s to ease the financial strain of shoppers due to the great depression, layaway lost favor in recent times [...]
The recession taught North Americans a little about the value of a dollar and made most people take a good hard look at their relationship with money. In holiday spending this year we saw very small margins of growth over last. Even with the recession over, it would seem that people are still pinching a [...]
Mom is still in charge of Christmas but this year she has a new assistant, her smartphone. A Bank of Montreal survey revealed Mom is still the Canadian household’s number one purchaser, with her looking after 80 per cent of all holiday shopping. This year’s data did suggest, however, she is going about things very [...]
In 2011 a numbers of U.S based retail chains moved “North of the Border.” The Limited Brands’ Bath and Body Works and Victoria’s Secret established storefronts in Canada and now have plenty of company thanks to a flurry of new arrivals vying for the Canadian consumer’s dollar. J. Crew, Express, Marshalls and Intermix all flocked [...]
