This is what Mars | Philter is all about.
We’re about connection humans to brands and brands to genuine human experiences. Gone are the days when shouting loudly about price points is enough to speak to shoppers within the retail environment. Instead, we dig deep into data sources to unearth the behaviours that govern how different people navigate different retail spaces and channels, we take into account both the brand’s and the retailer’s needs and wants, and then we develop strategies, communication plans, and creative that speaks to shoppers in a way that is relevant to them.
Shopper MarketingWith any good story, comes back story. When James Joyce wrote Ulysses he walked the streets of Dublin with a stopwatch so that his characters’ movements would be in real time and real space. It is this level of detail that creates an authenticity that goes beyond sentence structure and grammar. This is how we view shopper marketing. It's not about our ideas – or the ideas that resonate with our creative directors – it's about the ideas that will truly resonate with each individual shopper depending on her needs and where she's shopping.
As a member of the Mars Advertising global network, the number one ranked shopper marketing agency in North America, we gather data, search trends and mine research to form unique insights that become the basis of our creative campaigns.
We Do It
Tucker’s Express Kitchens
What we doRetail communications
Retailer branding and naming
New product branding and naming
Product and retail launches
Online promotions and contests