This is Mars | Philter.

Mars | Philter is a shopper marketing and retail creative communications agency committed to connecting shoppers to brands and back again. And we do this by telling compelling stories. Why stories? Because no one wants to be sold anything, but everyone loves a great story. It’s something we believe in, live by, and put into everything we do.

We use seemingly opposing skill sets – the science of planning and strategy melded with the intuition of creativity – to develop resonant communications that build brands and ring registers. Shoppers are characters in their own stories, and we help make them characters in yours.

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From the Blog

Mobile Wallets

“We’ve been talking about the smartphone being a loyalty and couponing communication device for probably 10 years. It’s now ready to be a reality.”

Synopsis 2012 Shopper Marketing Forum

As shopper marketing continues to gain a foothold in Canada, conferences like this one are becoming more and more valuable to look at how the discipline is affected by the nuances of the Canadian retail landscape. This is an encapsulation
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News

Coca-Cola has transformed its iconic red can to white for the holiday season, producing 94 million polar-hued Cokes for its “Arctic Home” campaign consisting of national TV, digital and print – along with a big in-store push.