This is Mars | Philter.
Mars | Philter is a shopper marketing and retail creative communications agency committed to connecting shoppers to brands and back again. And we do this by telling compelling stories. Why stories? Because no one wants to be sold anything, but everyone loves a great story. It’s something we believe in, live by, and put into everything we do.
We use seemingly opposing skill sets – the science of planning and strategy melded with the intuition of creativity – to develop resonant communications that build brands and ring registers. Shoppers are characters in their own stories, and we help make them characters in yours.
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From the Blog
Proof that Social Media WorksIn 1975 Bill Samuels, Sr., decided that Bill Samuels, Jr., was to become president. His only advice – “Don’t screw up the whisky.” It seems this counsel nearly failed to reach his grandson, and current Marker’s Mark COO, Rob Samuels. Maker’s Mark recently announced that they were altering the recipe of their popular bourbon, reducing [...]
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Retailer & Brand Trend: Walgreens and SearsHighlights of how Retailers are driving shopper engagement and conversion in today’s marketplace
THIS WEEK CHECK OUT:
• Walgreens Balance Rewards Program
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